Forward Always is your marketing and e-commerce solution.
Fully Charged. Always On.WELCOME TO FORWARD ALWAYS - WHERE PROGRESS ISN’T A GOAL, IT’S A CONSTANT. WE'RE PARTNERS IN PROPELLING YOUR BRAND INTO THE FUTURE. WITH OVER 20 YEARS OF HANDS-ON EXPERIENCE BUILDING DYNAMIC, SUCCESSFUL BRANDS, WE COMBINE ENERGY, CREATIVITY AND PURPOSE TO SUPERCHARGE YOUR MARKETING AND E-COMMERCE. OUR MISSION IS SIMPLE: TO DRIVE YOUR BUSINESS FORWARD, ALWAYS.
ServicesMarketing
360° services from strategy to implementation for continuous progress, all coordinated through a single point of contact and supported by a large network of proven experts to ensure maximum efficiency.
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Comprehensive marketing strategies that encompass goal-setting, budgeting, sales forecasting, communication plans, interactive workshops, creative concepts, and project management—from inception to analysis.
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Creative direction, branding, graphic design, campaign creation, copywriting, and beyond.
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Bold, eye-catching advertising campaigns that captivate and deliver conversions.
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Bring your brand to life with vivid imagery and visual storytelling. We manage every detail of photo and film productions for seamless execution and striking outcomes.
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Craft a sleek website that embodies your brand, highlights your offerings, and amplifies conversions through an engaging user experience.
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Nurture relationships and drive lead generation via compelling, value-driven newsletters that engage, convert, and keep your brand top-of-mind.
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End-to-end social media marketing, including channel setup, content creation, community engagement, influencer partnerships, and paid campaigns to maximize your brand's impact.
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Boost your search presence with SEO and manage paid campaigns for maximum visibility and tangible results.
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Shape and sustain your reputation by creating compelling stories, handling media relations, and connecting with your audience to boost visibility and trust.
SERVICESeCommerce
Launch your sales or revitalize your online store with a partner who understands your goals and knows how to achieve them with precision.
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We’ll guide you every step — From the spark of launching online sales to implementing industry-leading tech and marketing, all the way through to setup and design.
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Turn your digital vision into reality with comprehensive online store creation, customized UX design, and stunning visuals that match your brand identity—and drive sales.
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Launch voucher system that delight your customers and their loved ones while boosting your liquidity—after all, 40% of vouchers go unredeemed.
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Hassle-free systems for seamless event management and ticket sales.
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Create recurring revenue streams through membership or subscription fees that keep your customers engaged and coming back for more.
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From UX upgrades to conversion rate boosts, we fine-tune your online store to maximize sales and user satisfaction.
Meet your marketing
and ecommerce expertHi, I'm Eve.
With 20+ years of experience building strong, dynamic brands—and 10+ years immersed in the fast-paced world of eCommerce—I bring both expertise and a progressive approach to every project. I believe in the power of a strong foundation, clear objectives, and visionary solutions that turn strategy into measurable results. Let’s partner to create a standout brand and a high-performing platform that accelerates growth and moves your business forward.
Forward-Thinking, Proven Results.
Forward-Thinking, Proven Results.
EXPLORE OUR WORK:
Brands that have made progress with Forward Always:
Why Work With Forward Always
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Unlike an agency that will hand you off from person to person, Forward Always offers one face and point of contact—Eve Giger. No middlemen, no miscommunication—just streamlined execution and results.
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With 20+ years in marketing and eCommerce, Eve has built a trusted network of top-tier contractors and suppliers. Whether you need an illustrator, fashion photographer, VJ, or Shopify developer, she finds and hires the best—ensuring expert execution without the hassle.
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Need long-term strategic support or a short-term boost? Push the start button, and Forward Always is on. Need to pause? Stop anytime. No high marketing salaries, no overheads - just results.
Why hire a full-time CMO or an expensive agency? With Forward Always, you get top-tier strategy and execution—on time, on budget, and with measurable impact.
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Eve Giger has led global corporations as a CMO and built startups from the ground up. She understands the challenges at every stage of growth—because she’s lived them.
Whether you're a small business looking to scale or a large organization needing an extra push for a project, product launch, or key business goal, Eve and the Forward Always Collective are here to turn your vision into reality.
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As a serial founder and startup investor, Eve knows exactly what it takes – set goals, plan effectively, manage budgets, and drive real returns on investment. Share your business goals, and we’ll craft and execute a marketing and eCommerce strategy that delivers measurable success.
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Eve Giger built her foundation with a degree in International Business specializing in Marketing, followed by two years of intensive study at the Advertising & Design Academy, where she mastered graphic design, copywriting, photography, coding, and more. To fund her studies, she worked as a freelance journalist for various magazines—a testament to her entrepreneurial spirit from the very start.
Her career spans leadership roles in marketing, eCommerce, and event management, working with both startups and global brands. Her biggest project? Twice managing the Porsche European Open, one of Europe's most prestigious golf tournaments, with full responsibility for an €8 million budget per tournament, an event team of 350+, and 39,000 golf fans on-site—all while generating massive media impact with four days of live TV coverage and a household reach of 370 million.
As a co-founder of AYCANE, she built the ice hockey brand from the ground up and successfully sold her shares in 2025.
Strategy & execution. Marketing & eCommerce. Startups & corporations. Lean budgets & multi-million-dollar campaigns. Eve is ready for anything.
Working together
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Short term
Duration: Up to 1 Month
Cooperation: Project-BasedWhether it’s a marketing workshop, campaign concept, photo or video production, online shop refresh, or small website creation, we’ll dive in and deliver quick solutions.
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Mid term
Duration: 1 - 4 Months
Cooperation: Project-BasedA significant chapter in your company’s success story. We start with a clear project plan, followed by seamless execution for optimal results. This might be a fully optimized online store with brand-aligned content, supported by a multi-channel ad campaign to ensure a successful launch.
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Long term
Duration: 4 Months +
Cooperation: Freelance ContractWe become an integral part of your team, fully dedicated to following your vision and realizing your goals. Together, we’ll establish a clear package of hours and deliverables, followed by a professional onboarding process to integrate everyone effectively.
