Driving JET SET's Digital Transformation: Building a Global eCommerce Powerhouse. I spearheaded JET SET’s transition into a leading eCommerce brand by creating a strong D2C revenue stream. A key achievement was unifying the German and Swiss online shops onto a single Shopify platform, enabling global reach with seamless shipping and returns.

Graphic design of Moritz Seider's athlete profile for sponsorship enquiries.

epikur online shop design and setup on shopify platform.

Lookbook shoot for the FW24/25 collection by Jet Set.

An end-of-season photoshoot for the FW23/24 collection to create a final promotional boost as winter concludes.

AYCANE Online Shop: Designed and Powered on Shopify

I was responsible for creating, managing, and continuously optimizing our Shopify-powered online shop—an essential cornerstone for our startup’s survival, success, and growth. Innovation defined not just our products but the entire customer journey, ensuring a seamless and engaging shopping experience.

Action Shooting to create powerful visuals for the cooperation between AYCANE and EV Zug.

Photo and video shoot with NHL star Timo Meier in Bern, Switzerland, showcasing AYCANE's full range of products, from hockey base layers to active wear.

Base layer and active wear shoot for AYCANE with professional ice hockey players Moritz Seider and Yannick Zehnder and influencer and model Annika Schenk.