AYCANE Online Shop
Driving Innovation and Growth: Building a D2C Brand That Revolutionizes the Ice Hockey Industry
We founded AYCANE in 2020 with the vision of revolutionizing the hockey market by crafting the most innovativ hockey gear in the industry. This mission influenced every aspect of the company, from fabric selection to our shipping and returns solution. In my role as Chief Marketing Officer, my goal was to create something exceptional—an outstanding brand in the hockey industry. I managed and handcrafted the entire marketing spectrum, from brand strategy, CI/CD, productions, social media management, digital marketing, the ambassador program, PR, events, to building our community - the AYCANE Circle. As a D2C brand, a pivotal aspect of my role involved the creation, management, and continuous optimization of our online shop—an integral element for the survival, success, and expansion of our startup. Innovation was key, not only in terms of the product but throughout the entire customer journey.
