forward always is your Shopify and eCommerce expert, partnering with ambitious businesses and brands to design cutting-edge online stores for sustained growth and long-term success.
Shopify Services
Launch, Optimize, and Scale Your Online Store with Forwad Always.
Set-Up
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Business analysis: Understanding your brand’s needs, goals, target audience, and unique selling points.
Project Plan: Defining a roadmap for launching and scaling the store.
Platform selection: Recommending the appropriate Shopify plan based on business size and complexity.
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Shopify Theme selection: Choosing your perfect theme for a strong base and seamless growth.
Store design: Creating a visually appealing, branded store layout that aligns with the company’s identity.
UX optimization: Ensuring a smooth and intuitive user experience to maximize conversions.
Responsive design: Making sure the store is optimized for mobile and desktop users.
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Shopify store setup: Installing and configuring Shopify's core functionalities like payment gateways, shipping settings, taxes, etc.
App integration: Connecting third-party apps for functionalities.
Product upload and organization: Adding product listings, descriptions, and categorizing products efficiently.
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Product upload and organization: Adding product listings, descriptions, and categorizing products efficiently.
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Data migration: Transferring data (products, customers, orders) from a previous platform (e.g., Magento, WooCommerce) to Shopify.
Replatforming strategy: Planning and executing the migration while minimizing downtime and ensuring a smooth transition.
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Functionality testing: Ensuring all features, buttons, forms, and apps work seamlessly across devices.
Cross-browser compatibility: Testing the store on various browsers (Chrome, Safari, Firefox) for consistency.
Load time optimization: Speed tests to ensure the store loads quickly, improving user experience and SEO.
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Coordinating the launch of the Shopify store, reserving domains, managing DNS settings and ensuring everything runs smoothly on launch day.
GROWTH
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Providing the client with guidance on managing the store, updating products, and using Shopify’s backend.
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Ongoing maintenance: Offering ongoing support, troubleshooting, updates, and performance improvements after the store launch.
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Multilingual setup: Implementing multilingual options for global customers.
Multi-currency support: Configuring currency options for international payments.
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Email marketing integration: Setting up email marketing platforms (e.g., Klaviyo, Mailchimp) and automating welcome sequences, cart recovery, etc.
Social media integration: Connecting social platforms to enable social commerce.
Google Analytics & tracking: Implementing Google Analytics and conversion tracking.
Advertising setup: Launching initial ad campaigns on platforms like Google or Meta to drive traffic.
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Conversion rate optimization (CRO): Continuously improving the store's conversion rates.
Performance monitoring: Analyzing site performance and user behavior.
Marketing campaigns: Running email marketing, paid advertising, SEO, and social media campaigns to drive traffic and boost sales.
The Step-by-Step Online Shop Process
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1. Workshop
We begin with an in-depth workshop to understand your business, goals, and vision for the online shop. This includes brand identity and design preferences, target audience, market needs, technical requirements, and specific features—setting a strong foundation for the project.
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2. Conception
We define the navigation, structure and content of your store to ensure that all content is properly planned and ensures a seamless user experience. Once you approve this concept, we proceed with the organization or creation of the content.
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3. Content Creation
We receive all the content for your products, pages, and blog posts from you, or we can create it for you through our production services. This phase is crucial: an online shop only converts if the photography, copy, and videos are optimized, as there is no salesperson available to explain and promote the products to customers.
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4. Shopify Theme Selection
Now we are ready to start the design process. We select up to three Shopify themes that match your brand identity and technical requirements and present them to you.
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5. UI/UX Design
We install your chosen Shopify theme and craft a cohesive store experience, designing everything from the homepage and collection pages to product pages, blogs, content pages, and legal texts.
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6. Backend
We take care of your domain setup and payment integration, along with installing applications like translation and newsletter apps.
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7. Notifications
Notifications are an essential part of the customer's shopping experience. They confirm orders, provide shipping updates, and notify customers about refunds. We review all notifications to ensure clear and effective messaging.
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8. Testing
Once everything is set up, we enter the testing phase, where we evaluate the customer experience from start to finish, including checkout, logistics, and delivery.
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9. Go Live
Once we have incorporated your final feedback and received your approval, we will launch your online store. Congratulations! Your shop is now live, and we’ll be here to support you as you move forward.
Pre-Launch-Support
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Entering the world of e-commerce is exciting. Our pre-launch services are here to help you establish a solid foundation for your online business.
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eCommerce Strategy
What do we sell, how do we sell it, where do we sell, and to whom? How large is the market? What are our sales goals? And is our supply chain ready to support them? Before launching, we need a strong strategy as our foundation.
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Branding / Packaging Design
Do you have great products but weak branding? Is your packaging functional yet uninspiring? Effective branding is essential for creating a memorable customer experience, and we’re here to help you achieve that.
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Productions / Content Creation
In an online store, there is no salesperson to explain the benefits of a product while the customer listens. Customers can't touch or try on the product, but they can compare it to similar items in other online stores. That's why it's critical that your photos and videos are exceptional, and your copy is informative and clearly highlights the product's benefits. Let us help you create the best possible assets for your store to optimize your conversion rate.
Post-Launch-Support
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Let's maximize your online sales potential. Our post-launch support services dirve traffic to your store and increasing conversions.
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Newsletter Marketing
Are you leveraging newsletter marketing? We integrate newsletters into your website, help grow your email list, and create targeted campaigns that not only get opened, read, and clicked but also drive profit for your business.
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SEO and SEA
Are you maximizing your online visibility? Our SEO and SEA strategies ensure that your website ranks higher in search results and attracts more targeted traffic. We optimize your site for organic search and create impactful paid campaigns that drive qualified leads. By combining both approaches, we enhance your brand's reach and increase your profits.
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Social Media Marketing
Are you harnessing the power of social media? We develop tailored social media strategies that engage your audience, build brand awareness, and drive conversions. From crafting compelling content to managing targeted ad campaigns, we help you connect with your customers where they spend their time. Let’s elevate your social presence and turn interactions into profits!
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Multi-Channel Campaigning
Are you connecting with your audience through the right channels? We create integrated, multi-channel campaigns that engage your customers both online and offline-whether through social media, email, display ads, billboards, print magazines, TV or radio. By leveraging multiple platforms, we ensure consistent messaging and maximize your brand's visibility. Let's create impactful campaigns that drive revenue.
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Analytics
Do you make data-driven decisions for your business? Our analytics and reporting services provide deep insights into your marketing performance. We track key metrics, analyze customer behavior, and create comprehensive reports to help you understand what’s working and where you can improve.
Why Choose Shopify?
We believe Shopify is the best eCommerce platform for ambitious brands. Here’s a quick overview of its key advantages:
Shopify’s user-friendly interface allows for quick setup and easy management of products and orders, while a variety of customizable themes helps your store reflect your brand’s aesthetic. With built-in payment processing and secure transactions, Shopify supports multiple payment options.
The platform is highly scalable, accommodating businesses of all sizes, and features a robust app ecosystem to enhance functionalities as your business grows. Its built-in SEO tools and integrated marketing features enable you to effectively reach your audience.
Shopify also provides reliable customer support, extensive documentation, and a fully hosted solution, relieving you of server maintenance and security concerns. It is PCI compliant, ensuring the secure handling of customer data. Additionally, the platform is mobile-optimized, featuring responsive themes and a mobile app that allows you to manage your store on the go.
With multilingual and multi-currency support, Shopify simplifies reaching international customers, while built-in shipping tools facilitate global shipping.
Finally, detailed analytics and reporting features offer valuable insights into sales and customer behavior, empowering you to make informed decisions. – Overall, Shopify is a comprehensive solution for launching and growing your online business.
Let’s connect
Schedule a 20-minute discovery call and let's talk about your next project.