Forward Always isn’t just a partner — it’s a movement.

Forward Always isn’t just a partner — it’s a movement.

Forward Always isn’t just a partner — it’s a movement. Forward Always isn’t just a partner — it’s a movement.

With rock-solid planning and budgeting, we deliver high-impact marketing and eCommerce solutions that help ambitious brands accelerate growth and drive their businesses forward.

Led by Eve Giger — former CMO of globally renowned companies, serial co-founder, and startup expert with 20+ years of experience — Forward Always blends entrepreneurship, expertise, and unstoppable energy to give your business the boost it needs to thrive. She acts as your external marketing and eCommerce manager, offering the network and capabilities of a top-tier agency—without the price tag.

Our arsenal? Bold branding, head-turning imagery, high-converting campaigns, engaging social media, powerful newsletter marketing, and cutting-edge platforms—from sleek websites to revenue-driving online shops.

Thanks to Eve’s experience, skills, and network, Forward Always is small, agile, fast, strategic, and fully charged to grow your business.

The result? Lower costs. More flexibility. More growth. More sales. More success. Because for us, progress isn’t just a goal — it’s a constant.

Why Work With Forward Always

  • One Expert. One Point of Contact. Zero Hassle.

    Unlike an agency that will hand you off from person to person, Forward Always offers one face and point of contact—Eve Giger. No middlemen, no miscommunication—just streamlined execution and results.

  • A Founder’s Mindset. An Entrepreneur’s Approach to Marketing.

    As a serial founder and startup investor, Eve knows exactly what it takes – set goals, plan effectively, manage budgets, and drive real returns on investment. Share your business goals, and we’ll craft and execute a marketing and eCommerce strategy that delivers measurable success.

  • A Vast Network of Proven Experts.

    With 20+ years in marketing and eCommerce, Eve has built a trusted network of top-tier contractors and suppliers. Whether you need an illustrator, fashion photographer, VJ, or Shopify developer, she finds and hires the best—ensuring expert execution without the hassle.

  • 100% Flexibility. 360° Expertise. Zero Risk.

    Need long-term strategic support or a short-term boost? Push the start button, and Forward Always is on. Need to pause? Stop anytime. No high marketing salaries, no overheads - just results.

    Why hire a full-time CMO or an expensive agency? With Forward Always, you get top-tier strategy and execution—on time, on budget, and with measurable impact.

  • From Startups to Enterprises

    Eve Giger has led global corporations as a CMO and built startups from the ground up. She understands the challenges at every stage of growth—because she’s lived them.

    Whether you're a small business looking to scale or a large organization needing an extra push for a project, product launch, or key business goal, Eve and the Forward Always Collective are here to turn your vision into reality.

  • Not just balabla. 80% Done In-House by Eve Giger.

    Eve Giger built her foundation with a degree in International Business specializing in Marketing, followed by two years of intensive study at the Advertising & Design Academy, where she mastered graphic design, copywriting, photography, coding, and more. To fund her studies, she worked as a freelance journalist for various magazines—a testament to her entrepreneurial spirit from the very start.

    Her career spans leadership roles in marketing, eCommerce, and event management, working with both startups and global brands. Her biggest project? Twice managing the Porsche European Open, one of Europe's most prestigious golf tournaments, with full responsibility for an €8 million budget per tournament, an event team of 350+, and 39,000 golf fans on-site—all while generating massive media impact with four days of live TV coverage and a household reach of 370 million.

    As a co-founder of AYCANE, she built the ice hockey brand from the ground up and successfully sold her shares in 2025.

    Strategy & execution. Marketing & eCommerce. Startups & corporations. Lean budgets & multi-million-dollar campaigns. Eve is ready for anything.

Work with Us

Marketing Services

360° services from strategy to implementation for continuous progress, all coordinated through a single point of contact and supported by a large network of proven experts to ensure maximum efficiency.

  • Comprehensive marketing strategies that encompass goal-setting, budgeting, sales forecasting, communication plans, interactive workshops, creative concepts, and project management—from inception to analysis.

  • Creative direction, branding, graphic design, campaign creation, copywriting, and beyond.

  • Bold, eye-catching advertising campaigns that captivate and deliver conversions.

  • Bring your brand to life with vivid imagery and visual storytelling. We manage every detail of photo and film productions for seamless execution and striking outcomes.

  • Craft a sleek website that embodies your brand, highlights your offerings, and amplifies conversions through an engaging user experience.

  • Nurture relationships and drive lead generation via compelling, value-driven newsletters that engage, convert, and keep your brand top-of-mind.

  • End-to-end social media marketing, including channel setup, content creation, community engagement, influencer partnerships, and paid campaigns to maximize your brand's impact.

  • Boost your search presence with SEO and manage paid campaigns for maximum visibility and tangible results.

  • Shape and sustain your reputation by creating compelling stories, handling media relations, and connecting with your audience to boost visibility and trust.

eCommerce Services

Launch your sales or revitalize your online store with a partner who understands your goals and knows how to achieve them with precision.

  • We’ll guide you every step — From the spark of launching online sales to implementing industry-leading tech and marketing, all the way through to setup and design.

  • Turn your digital vision into reality with comprehensive online store creation, customized UX design, and stunning visuals that match your brand identity—and drive sales.

  • Launch voucher system that delight your customers and their loved ones while boosting your liquidity—after all, 40% of vouchers go unredeemed. 

  • Hassle-free systems for seamless event management and ticket sales.

  • Create recurring revenue streams through membership or subscription fees that keep your customers engaged and coming back for more.

  • From UX upgrades to conversion rate boosts, we fine-tune your online store to maximize sales and user satisfaction.

Let’s connect

Ready to take your brand to the next level? Schedule a 15-minute discovery call and let's get to know each other.