A proven Shopify expert, Forward Always designs cutting-edge online stores for sustained growth and long-term success.
Shopify Services
Launch, Optimize & Scale:
Set-Up
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Business analysis: Understand your brand’s needs, goals, target audience, and unique selling points.
Project Plan: Define a roadmap for launching and scaling the store.
Platform selection: Recommend the appropriate Shopify plan based on business size and complexity.
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Shopify Theme selection: Choose your perfect theme for a strong base and seamless growth.
Store design: Create a visually appealing, branded store layout that aligns with your company’s identity.
UX optimization: Ensure a smooth and intuitive user experience to maximize conversions.
Responsive design: Optimize the store for mobile and desktop users.
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Shopify store setup: Install and configure Shopify's core functionalities like payment gateways, shipping settings, taxes, etc.
App integration: Connect third-party apps for maximum functionality.
Product upload and organization: Add product listings, descriptions, and categorizing products efficiently.
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Product upload and organization: Add product listings, descriptions, and categorizing products efficiently.
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Data migration: Transfer data (products, customers, orders) from a previous platform (e.g., Magento, WooCommerce) to Shopify.
Replatforming strategy: Plan and execute the migration while minimizing downtime and ensuring a smooth transition.
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Functionality testing: Ensure all features, buttons, forms, and apps work seamlessly across devices.
Cross-browser compatibility: Test the store on various browsers (Chrome, Safari, Firefox) for consistency.
Load time optimization: Speed tests to ensure the store loads quickly, improving user experience and SEO
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Coordinate the launch of the Shopify store, reserving domains, managing DNS settings and ensuring everything runs smoothly on launch day.
GROWTH
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Provide the client with guidance on managing the store, updating products, and using Shopify’s backend.
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Ongoing maintenance: We offer ongoing support, troubleshooting, updates, and performance improvements after the store launch.
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Multilingual setup: Implement multilingual options for global customers.
Multi-currency support: Configure currency options for international payments.
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Email marketing integration: Set up email marketing platforms (e.g., Klaviyo, Mailchimp) and automate welcome sequences, cart recovery, etc.
Social media integration: Connect social platforms to enable social commerce.
Google Analytics & tracking: Implement Google Analytics and conversion tracking.
Advertising setup: Launch initial ad campaigns on platforms like Google or Meta to drive traffic.
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Conversion rate optimization (CRO): Continuously improve the store's conversion rates.
Performance monitoring: Analyze site performance and user behavior.
Marketing campaigns: Run email marketing, paid advertising, SEO, and social media campaigns to drive traffic and boost sales.
The Step-by-Step Online Shop Process
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1. Workshop
It starts with a deep dive into your business to understand your goals and vision, covering brand identity, target audience, market needs, and technical requirements.
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2. Conception
We outline your store's navigation, structure, and content to ensure a seamless user experience. Once approved, we proceed with content organization or creation.
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3. Content Creation
Provide your product details, or let our production services craft compelling content. Optimized photography, copy, and videos are crucial for conversion.
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4. Shopify Theme Selection
Choose from up to three Shopify themes that align with your brand and technical needs.
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5. UI/UX Design
We customize your chosen theme, designing every aspect from the homepage to legal texts for a cohesive store experience.
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6. Backend Setup
From domain and payment integration to installing essential apps like translation and newsletter tools, we ensure the entire backend is set up and performs
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7. Notifications
Timely, accurate, and on-brand communications are the hallmark of a good customer experience.
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8. Testing & Quality Assurance
We rigorously test every part of your store—functionality, performance, and design—so it’s flawless when it goes live.
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9. Launch & Training
Once your store is ready, we’ll guide you through the ins and outs of running it. You’ll be equipped with the tools and knowledge to take full control.
Shopify Stores
Shopify Stores
Jet Set Online Store
Driving Jet Set's Digital Transformation: Building a Global eCommerce Powerhouse.
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Aycane Online Store
Driving Innovation and Growth: Building a D2C Brand That Revolutionizes the Ice Hockey Industry.
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Pre-Launch-Support
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Our pre-launch web services are here to ensure your website is a success from day one.
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eCommerce Strategy
What do we sell, how do we sell it, where do we sell, and to whom? How large is the market? What are our sales goals? And is our supply chain ready to support them? We’ll work together to create an online presence that matches your goals and stands out from your competition.
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Branding / Packaging Design
Do you have great products but weak branding? Is your packaging functional yet uninspiring? Effective branding is essential for creating a memorable customer experience, and we’re here to help you achieve that.
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Productions / Content Creation
In an online store, there is no salesperson to explain the benefits of a product while the customer listens. Customers can't touch or try on the product, but they can compare it to similar items in other online stores. That's why it's critical that your photos and videos are exceptional, and your copy is informative and clearly highlights the product's benefits. Let us help you create the best possible assets for your store to optimize your conversion rate.
Post-Launch-Support
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Let's maximize your online sales potential. Our post-launch support services dirve traffic to your store and increasing conversions.
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Newsletter Marketing
Are you leveraging newsletter marketing? We integrate newsletters into your website, help grow your email list, and create targeted campaigns that not only get opened, read, and clicked but also drive profit for your business.
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SEO and SEA
Are you maximizing your online visibility? Our SEO and SEA strategies ensure that your website ranks higher in search results and attracts more targeted traffic. We optimize your site for organic search and create impactful paid campaigns that drive qualified leads. By combining both approaches, we enhance your brand's reach and increase your profits.
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Social Media Marketing
Are you harnessing the power of social media? We develop tailored social media strategies that engage your audience, build brand awareness, and drive conversions. From crafting compelling content to managing targeted ad campaigns, we help you connect with your customers where they spend their time. Let’s elevate your social presence and turn interactions into profits!
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Multi-Channel Campaigning
Are you connecting with your audience through the right channels? We create integrated, multi-channel campaigns that engage your customers both online and offline-whether through social media, email, display ads, billboards, print magazines, TV or radio. By leveraging multiple platforms, we ensure consistent messaging and maximize your brand's visibility. Let's create impactful campaigns that drive revenue.
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Analytics
Do you make data-driven decisions for your business? Our analytics and reporting services provide deep insights into your marketing performance. We track key metrics, analyze customer behavior, and create comprehensive reports to help you understand what’s working and where you can improve.
Why Choose Shopify?
We believe Shopify is the best eCommerce platform for ambitious brands. Here’s a quick overview of its key advantages:
Shopify’s user-friendly interface allows for quick setup and easy management of products and orders, while a variety of customizable themes helps your store reflect your brand’s aesthetic. With built-in payment processing and secure transactions, Shopify supports multiple payment options.
The platform is highly scalable, accommodating businesses of all sizes, and features a robust app ecosystem to enhance functionalities as your business grows. Its built-in SEO tools and integrated marketing features enable you to effectively reach your audience.
Shopify also provides reliable customer support, extensive documentation, and a fully hosted solution, relieving you of server maintenance and security concerns. It is PCI compliant, ensuring the secure handling of customer data. Additionally, the platform is mobile-optimized, featuring responsive themes and a mobile app that allows you to manage your store on the go.
With multilingual and multi-currency support, Shopify simplifies reaching international customers, while built-in shipping tools facilitate global shipping.
Finally, detailed analytics and reporting features offer valuable insights into sales and customer behavior, empowering you to make informed decisions. – Overall, Shopify is a comprehensive solution for launching and growing your online business.

Let’s connect
Ready to take your brand to the next level? Schedule a 15-minute discovery call and let's get to know each other.