Content Creation - Nino Niederreiter X Kjus

NHL star Nino Niederreiter joined forces with Kjus to design his own signature line—performance-driven, built for all conditions (even extreme cold), and effortlessly stylish. I had the privilege of bringing this story to life through images, videos, and narratives, including behind-the-scenes moments both on and off the ice.

DOP & Photograph: Michael Fischbacher, Kreativ Instinkt
Location: Bossard Arena, Zug, Switzerland