“Let it rain” Campaign for Kjus

For the campaign, I employed a creative strategy centered around exaggeration: the Kjus rain outfit is so exceptional that it makes you almost wish for rain. To bring this concept to life, we traveled to Scotland, anticipating its famously rainy weather. However, at the breathtaking Renaissance Golf Club, we were met with nothing but sunshine.

To stay true to our vision, we created the rain digitally. We divided the photography into layers and animated them to produce a subtle, dynamic effect. The result was a seamless animation for all online channels, complemented by stunning still visuals that captured the essence of the campaign.

Photographer: Nathan Gallagher
Model: Miguel Cabrera Bello
Location: The Renaissance Club